The intramuscular fat (IMF) content is an important indicator of meat quality, affecting the sensory properties of meat. IMF is a complex trait with polygenic nature. This research aimed to identify differentially expressed (DE) genes and key transcription factors (TFs) associated with IMF deposition in the liver of two rabbit lines divergently selected for IMF (high-IMF: H and low-IMF: L). We used 48 rabbits (24 H and 24 L) belonging to the 9th generation of selection to determine their liver gene expression levels using 3′ RNA sequencing. We found 308 DE genes between H and L lines; 134 upregulated and 174 downregulated in the H line. Among them, ACBD4, ACOT1, ACOT4, AIFM2, CPT1A, CPT1B, CROT, CYP4B1, CYP4A6, HADHB, IGFBP1, IGFBP2, FABP4, GPAT3, MPZL2, MYLIP, MRPL15, NR4A2, PLIN2, PCTP, PRRG4, PAQR9, RAB34, SLC16A11, SLC18A1, SLC2A1, TPMT, and UBC, were related to lipid metabolism, energy metabolism, purine/thiopurine metabolism, and/or molecule transport that could influence the IMF deposition. Of the 308 DE genes, 210 target genes were predicted for 11 DE TFs through the gene regulatory networks. Notably, 3 TFs, namely ETV1, NR4A1, and IKZF3 appear to modulate gene expression of several putative targets (including common targets: CREM, NR4A2, and RRS1). Functional analysis of DE genes revealed an overrepresentation of 40 enriched terms, including the PPAR signalling pathway (associated genes: CPT1B, FABP4, and PLIN2) and other lipid metabolism bioprocesses. Collectively, our results enhance the understanding of the liver-muscle crosstalk that contributes to IMF deposition and improvement of rabbit meat quality.