The Masonry structures, despite their extensive historical utilization, frequently exhibit inherent brittleness, rendering them susceptible to cracking and structural failure when subjected to diverse loading conditions. In an effort to enhance understanding of masonry performance and provide significant contributions to the design and retrofitting of these structures, this research investigates the structural response of masonry walls under cyclic, concentrated transverse point loading, and monotonic loading conditions Finite Element Analysis (FEA). To mitigate in-plane cracks, three strengthening techniques Fiber Reinforced Polymer (FRP) sheets, Engineered Cementitious Composites (ECC), and steel frames were implemented, and their effectiveness was compared. The results indicated that FRP sheets provided superior crack control compared to the other two methods. Furthermore, a parametric study was conducted to evaluate different FRP sheet configurations under cyclic loading, assessing their impact on force-displacement behaviour, crack morphology, and peak load capacity. Among the tested configurations, the Case-1 (Diagonal configuration) FRP layout significantly enhanced seismic resistance by minimizing sliding failure and distributing stresses more efficiently, achieving an about 62% increase in peak force compared to the control model. The results also highlight that Case 1 possesses superior energy dissipation capacity, ductility, and stiffness retention and hence is the most effective strengthening technique for enhancing the seismic resilience of masonry walls. The findings of this study expected to play crucial role for optimizing masonry retrofitting strategies, contributing to the development of resilient and structurally efficient masonry walls for seismic-prone regions.