s:In order to provide serious game products centered on players’ contextual experiences, a game-guided design approach incorporating learning methods is proposed.Firstly, a targeted Learning Mechanics-Game Mechanics Model (LM-GM Model) is established based on the educational objectives of the game and relevant mature paradigms, and then the indicators in the model are evaluated for relevance, and screened to obtain the design elements that are initially in line with the theme and educational objectives of the game. Secondly, using fuzzy Kano model to design the questionnaire to get the demand classification, taking the essential demand as the core design element, extracting the expectation demand and excitement demand to filter and sort again, and calculating the contextual experience satisfaction index.Finally, a network information security game is used as a design case to verify the feasibility and superiority of the game-guided design method.The experimental results show that the game guidance design method based on the elements of contextual experience can better help the development of serious games, effectively improve the player satisfaction of the game, and can provide a design method for other similar products.