While the role of social entrepreneurship in the traditional sense is to help address socio-economic inequalities in society, in the social media age, the social entrepreneurship space has expanded to social media landscape. There are mixed reactions to the goal of social entrepreneurial acts mediated on social media. This qualitative study explored the social entrepreneurial acts posted on Facebook to establish audience perceptions of the self-presented acts of charity. The purposively selected social media social entrepreneurship bloggers were drawn from selected Facebook pages of social entrepreneurs from South Africa, the United States of America and Zimbabwe. A content analysis of the posts revealed that social media facilitates a new breed of self-presented social entrepreneurship.