The study used qualitative research design where semi-structured interviews were conducted through face-to-face, telephone and Skype. Informed consent was obtained from the respondents after having received and understood all the study-related information. The data was gathered for three months and covered Kenya, Uganda and Tanzania. The research used referral sampling, involving 120 reporters and editors who handle financial news.

Carried out between May 2019 and October 2019, the research employed snowball sampling to enlist participants in five daily newspapers in Kenya who responded to a self-administered semi-structured questionnaire. Responses to the interview questions were coded and dominant themes pinpointed and developed.

Data was collected through one-on-one and telephone semi-structured interviews between March 2018 and March 2019 involving 218 editors and reporters drawn from 15 Kenyan print and online newspapers. The study used simple random sampling where each population member had a fair chance of being considered for the research. Data gathered was organised methodically guided by the research objectives, transcribed and subsequently cleaned and labelled before a suitable framework was identified. It was then coded, themes identified and patterns of the data noticed building to a sequence of events.

The study used qualitative research design. Data was gathered through semi-structured interviews between June 2019 and March 2020 from economic and financial journalists in 10 local newspapers domiciled in Kenya, Uganda, Rwanda, Burundi and Tanzania. Chain-referral sampling was employed in the identification of the participants who also recruited others for the research. The data collected was exposed to an analysis where transcripts were dissected and themes identified. The themes discovered were then verified, confirmed and qualified by searching through the data and repeating the process to identify further themes and categories.

The research was conducted through semi-structured interviews with various editors from 12 independent media houses in Kenya involved. It made use of simple sampling to enlist participants who responded to the interview questions that were administered to them on a one-on-one basis and via telephone. Response to the questions were then coded and key themes identified and developed.

The study used the qualitative research design, where data was collected through semi-structured interviews between August 2019 and January 2020. The qualitative data gathered were exposed to an analysis where transcripts were dissected and themes identified within the collected data. The themes discovered then underwent verification, confirmation and qualification by searching through the data and repeating the process to identify further themes and categories.