AUTHOREA
Log in Sign Up Browse Preprints
Essential Site Maintenance: Authorea-powered sites will be updated circa 15:00-17:00 Eastern on Tuesday 5 November.
There should be no interruption to normal services, but please contact us at help@authorea.com in case you face any issues.

January 22, 2019
Brand Guideline
Emmanuel Mogaji
September 03, 2019
Types and Location of Nigerian Universities
Emmanuel Mogaji
July 01, 2019
Typology of Music in Advertising
Emmanuel Mogaji
May 23, 2019
Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements
Emmanuel Mogaji
May 23, 2019
Dealing with Royal Commission into Australian Banks: Emerging Research Agenda and Man...
Emmanuel Mogaji
August 06, 2019
Marketing Communication Strategies of Off-Plan Homes
Tai Anh Kieu and Emmanuel Mogaji
May 15, 2019
Attitudes towards Brands and Advertisements: Qualitative and Thematic Analysis of Soc...
Emmanuel Mogaji and Temitope Farinloye
March 12, 2019
The American Citizen who plays Tennis Analysis of the Highest-Paid Female Athletes ov...
Temitope Farinloye and Emmanuel Mogaji
November 15, 2018
In the absence of values and ideologies, Party-switching in Nigeria is inevitable
Emmanuel Mogaji
October 29, 2018
Striving for relevance in a competitive market: The case of Leeds Becket University’s...
Emmanuel Mogaji
October 29, 2018
UK Universities' Corporate Visual Identities
Emmanuel Mogaji
October 17, 2018
Offensive but not so offensive Fostering Ethical and Socially Responsible Marketing i...
Emmanuel Mogaji