Aim To assess how community diversity and phylogenetic context shape plant thermal tolerance strategies along a tropical elevational gradient, and to determine whether biotic context explains variation in thermal niches beyond elevation alone. Location Brazilian Atlantic Forest. Time period 2023–2024. Major taxa studied Vascular plants, with emphasis on the bromeliad Pitcairnia flammea and co-occurring monocots, dicots, and ferns. Methods We surveyed plant assemblages across seven sites spanning sea level to ~2,200 m elevation. Community diversity, species cover, and phylogenetic structure were quantified for each assemblage. Photosynthetic heat and cold tolerance (T50) and leaf functional traits were measured for P. flammea populations and dominant sympatric species. Phylogenetic analyses, principal component analysis, and AIC-based model comparisons were used to assess the relative roles of elevation, diversity, and phylogenetic context in shaping thermal strategies. Results Cold tolerance and leaf area showed strong phylogenetic conservatism across taxa, whereas heat tolerance exhibited little phylogenetic structure. Mid-elevation assemblages, characterized by peak species richness, showed greater divergence in thermal tolerance among species. In contrast, P. flammea populations displayed their broadest thermal tolerance at high elevations, coinciding with high monocot diversity and phylogenetic clustering, despite harsher abiotic conditions. Lowland populations were abundant but exhibited reduced heat tolerance in assemblages with lower representation of closely related taxa. Overall, community diversity and phylogenetic structure explained variation in thermal strategies better than elevation alone. Main conclusions Biotic context plays a central role in structuring plant thermal niches along tropical elevational gradients. Integrating community composition and evolutionary history with abiotic gradients is essential for interpreting elevational patterns and predicting species responses to climate change in species-rich tropical systems.