Design plays a key role in human culture. A growing body of evidence suggests that most design builds upon human understanding to expand the market. However, few professionals have given attention to unwitting consequences. Drawing from political, economic and social history, this paper argues that design has been instrumental to capitalist ends, thereby forgoing discipline values. The author conducts a case study and explores counterfactual scripting as a way to reflect on alternate presents. Results portray a discursive provotype and a methodology whereby discussion is encouraged. This paper should be of value to future and experienced practitioners interested in technology, critical design and work ethics.