Randomized clinical trials in preference‑sensitive care often yield attenuated or equivocal results, particularly in the presence of crossover and nonadherence. These features are typically treated as bias or noise, obscuring whether modest or null effects reflect ineffective treatments, insufficient power, or misaligned interpretation. We argue that the core problem is estimand mismatch, with direct consequences for trial design, power, and interpretation. In many contemporary trials, physical outcomes arise jointly from biological treatment effects (α) and preference‑mediated patient choice effects (β), yet most designs and interpretive conventions remain α‑centric. We present a principle‑based framework that formalizes this dual causation once β is empirically identified on physical outcome scales. We state a minimal set of axioms and design constraints, define canonical co‑estimands (α, Δα, β, Δβ) on a common clinical scale, and specify prespecified interpretive rules that route inference, design, and action by the joint magnitude of Δα and β relative to clinical materiality. These rules yield four empirically distinct regimes—α‑dominant, mixed, β‑dominant (equipoise), and decision‑limited ambiguity—each governed by distinct rules of interpretation and trial architecture. The framework shows that β is not incidental to crossover, but a causal quantity that can be identified when randomized assignment is paired with structured observation of treatment choice on a common outcome scale. From this result, we derive a small set of regime‑routed β‑identifying trial designs that render preference effects empirically legible rather than residual. As aging, multimorbidity, and therapeutic multiplicity compress biological contrasts while amplifying preference‑mediated effects, many trials predictably shift toward β‑dominant regimes. In these settings, β‑identifying evidence is not optional but structurally necessary, providing a principled basis for preference‑concordant decisions and N‑of‑1 inference when biological contrasts are non‑decisive.