Admir DahatiHow can you be yourself, living in a world that tends to teach you how to live? Antiquity marks the beginnings of philosophy, with the expression hardened over the centuries: “Man, know thyself”, and to this day literature suggests the continuity of this tableau. The recognition of life as a sacred gift to be lived is the main stimulus that the human being must inject throughout the stages of development. However, the pressure of the “social air” has infected the influence of personal truthfulness with prophecies created by society itself for the benefit of itself. If we base ourselves on the historical context, it is suggested that the change of the self is a consequence of evolution, taking into account the social need to show strength and power for survival. The constant wars for territories, for royal chairs with red cloth, the sick ambition to have the reins of everything in hand has forced the transitions from originality to temperament induced by intense neurotic needs. In order not to rely on subjective orientations and conclusions, reasoning carried over from the early collective unconscious, we can rely on theories approved by scientific leaders at the time, discussing them according to our era: the era of social media.