The human-brown bear Ursus arctos conflicts (HBCs) have increased in Hokkaido in recent years. The recent increase in HBCs can be attributed to changes in both the bear and human sides. Brown bears in Hokkaido were added to the list of “Designated Wildlife Species for Control” and the Hokkaido Brown Bear Management Plan (Phase 2) was reviewed in 2024, and the plan includes the concept of active adaptive management, zoning management, and population management when the total population exceeds the region’s acceptable level. HBCs management should be considered as a risk management strategy for natural disasters, consisting of a combination of crisis, exposure, and vulnerability. In an adaptive management scheme, the management policy is determined every few years by each phase based on the annual conflict levels and population levels for each management unit. Zoning management aims for the coexistence of humans and bears through spatial segregation. When implementing management measures, the land is divided into bear habitat as forested areas in the deep mountains, forests around human settlements, human settlements as rural areas, and urban areas. To promote brown bear management in the future, necessary measures and monitoring and its implementation system are discussed based on the concept of risk management and zoning management.