Describe your marketing strategy for The Commons.
The norms in research are determined within the community itself. Research communities resist external, commercial influence. We operate as a community-based culture change agent. Our strategy includes:
Science news media. COS will leverage its leadership position in open science to identify and promote preprints as a solution that accelerates and improves openness of research. For example, this solution will be present explicitly or implicitly in coverage of its metascience efforts, and culture change engagements.

1. Science news media. COS will leverage its leadership position in open science to identify and promote preprints as a solution that accelerates and improves openness of research. For example this solution will be present explicitly or implicitly in coverage of its metascience efforts and culture change engagements.
2. Community Network. We will grow and empower the active community supporting preprints in the life sciences and provide them with content, resources, and opportunities to engage their colleagues. For example, we will support and participate in symposia at small and large substance area conferences, write and support blog and society newsletter stories, grow the ambassador program and support researchers’ outreach to local and discipline colleagues. With our rapidly expanding social network of leaders and influencers in biomedicine, we will activate relevant societies, institutions, funders and individuals that have credibility in the community and whose vocal support is critical for broad adoption.
3. Social Media. Preprint adoption can be promoted “naturalistically” via sharing of preprints on social media and thought leadership from community members.
4. Paid Media. Paid media will be used alongside the high credibility, community marketing to guide researchers toward The Commons for discovery and deposit of their research.