# Research Writing Affects Research Reading

Unsurprisingly, research writing can have incredible impact on how a research finding is subsequently disseminated and used. Indeed, at the very superficial level it determines if an article will be discovered and, when discovered, if it will be read and cited. Write your research article with a short positively framed title (i.e. a click-bait title) and your chances of having it be seen across social media go up \cite{Lockwood_2016}.