A common workflow in submitting scientific work to a peer-reviewed venue, such as a journal or conference, is to adhere to specially provided submission guidelines. To many this story is painfully familiar: your document must satisfy a long enumeration of requirements, including an official citation style, font face, margin and font sizes, single- or multi-column, frontmatter arrangements, ... The list goes on.

The work on styling a finished document alone is known to take anywhere from a day to a week, irrespective of which tool you used - Word and LaTeX users alike had to sweat it out. What makes this situation a nightmare rather than an annoyance, however, is that more often than not a manuscript is rejected and needs to be resubmitted to a different venue, where this tedious procedure needs to be repeated from scratch. And that process can repeat for several iterations. As academics are urged to publish their work as quickly and often as possible, this type of friction accumulates.