High-quality development of sports culture is a crucial element in constructing a new development pattern for sports, achieving national strategic goals of building a strong sports nation and a culturally strong nation. It significantly contributes to the creative transformation and innovative development of China's outstanding traditional culture. Using literature review and logical analysis, this study examines the logic and mechanism by which new quality productivity drives the high-quality development of sports culture in China, aiming to optimize the development path of sports culture in the new era. To advance China's sports culture work towards a new journey, it is necessary to deepen the digitalization concept, promote new quality production of sports culture, accelerate the transformation of technological achievements in the industry, strengthen key technologies, advance new technology research and development in sports culture, build new standardized technology platforms, leverage regional coordination, provide high-quality sports culture services, establish high-efficiency collaborative innovation mechanisms, accelerate the deployment of new infrastructure, implement dual quality and efficiency development of sports technology, and construct a new modern service industry. Additionally, it is crucial to develop new education mechanisms, cultivate new quality technology talents with a composite skillset, and form a high-quality workforce