Consumers’ recognition and acceptance of multilevel marketing(MLM) is an important reference for the government to formulate MLM regulatory policies. Based on the questionnaire survey data of 541 consumers from various regions of Guangdong Province on whether to accept MLM, this article uses descriptive statistics, large sample proportion testing, large sample interval estimation, chi-square analysis, and other methods to analyze consumers’ attitudes towards MLM, revealing the differences in attitudes towards MLM among consumers with different background information. The results show that most consumers can accept MLM, but there are great differences in their understanding of MLM and their discrimination ability. There is no significant correlation between the sample’s gender and age and whether they accept MLM, while there is a significant difference between their education background and income and whether they accept MLM. In terms of government regulation, consumers are most concerned about the legal operation of direct selling companies, and most consumers believe that direct selling requires strict government regulation and special approval.