This paper introduces a new receiver coil configuration that dramatically enhances energy transfer efficiency in Dynamic Wireless Power Transfer (DWPT) systems. By reimagining the traditional coil layout, we propose the Vertical Coil (VC) design, which leverages multiple vertically aligned coils wound around a ferrite core to capture magnetic flux more effectively than the conventional DDQ horizontally oriented receiver coils. Full scale VC and DDQ models have been studied by simulation and small, bench-models have been realized and studied both experimentally and by simulations. The VC configuration not only results in a higher peak efficiency when the receiver is right above the transmitter, it also spans a larger range of efficient energy transfer. Our findings demonstrate that the VC receiver has the potential to offer better performances and higher energy transfer efficiency, thereby contributing to the development of dynamic wireless power transfer technology and the EV industry.