Abstract

This study examines the roles of Steam, Metacritic, and Twitch in influencing video game success, integrating data from these platforms to uncover key predictors of revenue. Using machine learning models, the analysis identifies Steam metrics-such as follower counts, peak concurrent users, and total reviews-as the most significant drivers of game revenue, followed by Twitch's viewer engagement. In contrast, Metacritic scores show minimal financial impact. These findings emphasize the importance of leveraging audience data and live-streaming platforms in game marketing. The study provides actionable insights for developers and marketers while highlighting opportunities for future research into cross-platform dynamics and additional performance metrics.