The rapid expansion of wind energy infrastructure over the past 20-30 years has led up to a situation where advanced non-destructive testing (NDT) technologies are the need-of-the-hour, not only for new wind turbine blades (WTBs) that are being installed, but also for older infrastructure which is reaching their designed lifetime. NDT technologies that improve both the quality as well as reduce the time required for the inspection are sought after, and one such example is passive infrared thermography (IRT). For passive IRT to provide significant information/insight into the integrity of the WTB, there needs to exist certain thermal contrast to both visualise and distinguish between features in WTB. These features could be surface features, subsurface structure or defects. The temperature variations due to air temperature fluctuations and the sun assist (passively) to obtain the necessary thermal contrast. To better understand the thermal response of composite structures such as WTBs, a validation study was conducted using a WTB section subjected to controlled temperature transients within a climate chamber, without external irradiation. Infrared measurements were recorded using a thermographic camera, and the same specimen was modelled using finite element methods (FEM) in COMSOL Multiphysics. While a direct validation of the simulation is limited due to transient and unmeasured variables in the experimental data, qualitative comparison provides valuable insight into the applicability of FEM for predicting thermal behaviour in passive IRT scenarios. This article represents the first part of a two-part study, focusing on the FEM modelling approach and associated challenges. The second part will address the experimental investigation in more detail, with an emphasis on thermal contrast behaviour under varied transient conditions.