Abstract

This article discusses the use of classification of web visitors and determination of branding quality using AI in effort to redesign digital marketing. AI in its various forms such as machine learning, natural language processing, and computer vision helps businesses to better understand their users' behavior, better understand the context of supplied content and improve user experience. The application of AI in the management of the websites offers features such as Real-time monitoring, automated content tuning, and Analytics for predictions. Automated tools can analyze who is visiting the site, what kind of work they are doing in terms of SEO, and how to assist with creating high-quality content. Also, AI helps with mass and targeted promotions like recommended products and services, variable rates of prices, etc. AI can help unlock significant benefits for businesses, across the board and lead to enhanced engagement in the digital space and thus gives a competitive advantage in the market. The article also discusses investment in training and education for consumers to ensure them remain relevant with emerging technologies in AI and the market. By way of illustration and analysis, the article clearly outlines how the incorporation of AI in organizational functions can bring about operational efficiencies and cost savings, as well as result in remarkable improvements in branding and marketing strategies.