‘Medium is the message’ – this concept of Marshall Mcluhan emphasize the importance of a medium. Without a medium, message is futile. Medium is determined according to the number of people participating in the communication process. As nation Branding means creating a positive image of a country to a vast number of people, Mass Media is a must need. Every Country should pay special attention to the ‘Media’ for their branding. So do Bangladesh. This study suggests ‘Media’ as the tool for branding Bangladesh following the Octagon model to specifies the importance of this tool.