A transparent working environment has been observed to have a momentous impact in making teams more effective, happy, and creative (Scholl, 2019). It helps develop consistent communication, apparent and authentic workplaces which help the team to feel secure and proposes ideas enhancing inventiveness (Lencion, 2016). This study examines if there was a significant relationship between a transparent work environment and a sort of creative, effective, and productive functional team in the IT industry that delivers the job in time and within budget without compromising quality. To this end, a questionnaire has been remitted to such a successful team of IT professionals working under various capacities for a software developing company within the IT Industry. GPower and Jamovi have been used to determine the sample size population and analyze the data gathered thru a questionnaire to fetch the purpose of the study. The finding exhibits that there is a significant relationship between the transparent work environment and the creativity, accountability, and productivity.

Digital technology is transforming innovation at its core stanchly in an unceasing manner (Schrage, 2009), (Klein, 2014) and (Tsolis, 2009). In a swiftly rolling competitive digital setting the worth of SWOT analysis for crafting a decent and complying sales strategic plan goes beyond a reasonable doubt (Cates, 2019). Maintaining the status quo might cause consequences that would bottleneck the advance of digital sales and businesses in one or multiple ways (Cory, 2019). This paper examines the worth of properly conducted SWOT analysis in sales strategic planning to increase the effectiveness and competence of online business by expanding volume of sales and augmenting customer satisfaction rates. The study analyses data collected from secondary sources such as pertinent literatures, books, academic journals, and best industry practices. The finding exhibits that SWOT analysis plays a pivotal role in crafting a successful sales strategic plan that helps taking conversant decisions to expand and advance the digital sale volumes and operations.