Purpose: This paper is about how emotional marketing affects consumer behavior and how emotions will affect the decision-making process of the consumers. Methodology: To know the mindset of the consumers about their response to different kinds of emotions, 150 samples were collected randomly using a questionnaire. The questions included how emotions affect them in various situations, which type of emotions they often feel, and how they felt after purchasing. Findings: According to the estimated results it was found that emotions will play a major role in consumer behavior and it also depends on their current mood and past experiences. Limitations: Though it was proved that emotions will affect consumer behavior, it was completely subjective in nature as every individual has variety of emotions based on their experiences in life and it is practically not possible to satisfy every customer’s emotional need. Future research: Future research can focus on various emotions and the behavioral aspects that can have an impact and a cross-sectional study can be conducted. Rather than depending on the consumer mindset at the time of buying, it would be the best option to influence consumer’s emotions using advertisements and brand image.

Purpose: The purpose of the study is to find out the impact of automation on the mindset of existing employees as well as job seekers, the study is to know the perception towards the automation whether it has a positive or negative impact and also to study whether automation would pose a threat to upcoming jobs. Methodology: The first phase of research analogies was conducted by framing a questionnaire tackling specific points of the research at hand. The questionnaire was then circulated among the existing employees and also who were seeking jobs and then 131 prompt responses were taken from the entire sample size to research upon form the entire population. The application is used to conduct the research and the data is analysed using SPSS version 22 and regression is used to conduct the analysis. The data has been compiled in the keynote format and has been used to show a vivid description of the entire raw conglomerate data and has finally been extrapolated into a proper, finished informative product. Findings: According to the result, the impact of automation on existing employees is less than as compared to job seekers (employable mass). Job seekers are mostly concerned about the employment because as of now automation is limited to an extent but soon in no time the industries would be transformed with fully automated process and the jobs will be curtailed.