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\title{We are survey methodologists, and we're here to answer all your nerdy
data questions.}



\author[1]{AAPOR }%
\author[1]{r/Science AMAs}%
\affil[1]{Affiliation not available}%


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  \date{April 23, 2026}


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\begin{abstract}
We're Jessica Holzberg and Ashley Amaya, both survey research
methodologists based in Washington, D.C. Questions abound regarding the
value and reliability of survey research, including federal data, and we
want to share how we work to uncover insights that impact the lives of
everyday Americans. Public opinion research is essential to a healthy
democracy and provides information that is crucial to informed
policymaking. This research gives voice to the nation's beliefs,
attitudes and desires. Ask us how! We believe in transparency and in
ethical survey practices. We also believe some practices are not at all
above board. You can ask us about those, too. I'm Jessica, and I am the
associate communications chair for the American Association for Public
Opinion Research (AAPOR). I use both qualitative and quantitative
research methods such as cognitive interviewing, focus groups, web
probing and experiments to reduce survey measurement error and improve
the clarity of communication around surveys. I particularly like talking
about the burden of surveys for respondents, measurement of sexual
orientation and gender identity, and issues surrounding privacy and
confidentiality. I'm Ashley, and I am a senior research survey
methodologist at RTI International. I am also the Editor-in-chief of
Survey Practice, an assistant research professor at University of
Maryland and University of Mannheim, and a member of AAPOR's Standards
Definitions and Policy Impact Award Committees. I focus on the big
picture of any design to make sure that all components (e.g., sampling,
data collection modes, questionnaires, analysis) form a cohesive design.
I also like talking about alternative sources of data (e.g.,
administrative records, digital trace data) that can enhance or replace
survey data. Proof: https://i.redd.it/2flepy2kfhz31.jpg
https://i.redd.it/e98oburlfhz31.jpg Ask us Anything!%
\end{abstract}%



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