Digital research and scholarship is an area of growth and investment for many libraries, and defined loosely at different institutions. In this job talk, I propose that digital research support be separated from “services” and that libraries must reimagine our role in the research landscape as we embark into this area. I close by suggesting that the adopting of a portfolio management model, proposed by Jen Vinopal at NYU, will serve to coordinize the future of digital research and digital services. The text is lightly edited to make sense outside a presentation format.