ZAT (ZINC FINGER OF ARABIDOPSIS THALIANA) proteins are composed of a plant-specific transcription factor family, which play an important role in plant growth, development and resistance to stress. To study the potential function of ZAT family in cotton, the whole genome identification, expression and structure analysis of ZAT gene family were carried out. In this study, our analysis revealed the presence of 115, 56, 59, 115 ZAT genes in Gossypium hirsutum, Gossypium raimondii, Gossypium arboreum and Gossypium barbadense, respectively. According to the number of domains and phylogenetic characteristics, we divided ZAT genes of four Gossypium species into 4 different classes, and further divided them into 11 subfamilies. The results of collinearity analysis showed that segmental duplication was the main method to amplify cotton ZAT gene family. Analysis of cis-elements of promoter indicated that most GhZATs genes contained cis-elements related to plant hormones and abiotic stress. According to heatmap analysis, the expression patterns of GhZATs genes under different stress treatments indicated that GhZATs genes were significantly involved in the response to cold, heat, salt, and PEG stress, possibly through different mechanisms. Among the highly expressed genes, we cloned an Gossypium hirsutum gene GhZAT67. Through virus-induced gene silencing (VIGS), we found that its expression decreased significantly after being silenced. After alkaline treatment, the wilting degree of silencing plants (VIGS) was even greater than WT, which proved that GhZAT12 gene was involved in the response to alkaline stress.