Dr. SHANIMON SALEEM

and 2 more

IntroductionCovid-19 Pandemic has changed the entire world economy and impacted most of the businesses. It caused a transformation in the way people live, interact and make purchase decisions. Even under these conditions, banks are responsible for maintaining liquidity flows and should continue their duty to finance the economy, to continue to lend to individuals and business and to maintain their customer base. So banks are trying to transform their strategies that define their future and to rethink their entire flow of activities. The current crisis is an opportunity to change the banking business as well as a rethinking of the development of the bank-customer relationship. These involve not only the digitalization and modernization of financial activity of banks, but also the development of skills and the promotion of a sustainable bank-customer relationship.Covid-19 pandemic has imposed a different approach to the banking activity in order to facilitate its consumers’ access to the banking operations. It accelerated digitalization in the banking system. Banks noticed a shift in customer approach towards digital or electronic banking. So that banks have provided customers with online banking tools thereby they can perform their simple and convenient operations at anytime and anywhere. Mobile banking allows the users to access their accounts, check the status of the services online, timely update and handle transactions and communication with bank, anytime, anywhere around the world. Mobile banking wallets has boosted the banking sector and enhances daily transactions in an efficient and safe mode.