Abstract

Ant Forest, a mobile app by the monolithic Alibaba Group, is greening individuals' daily activities and transforming human capacity to reverse global environmental degradation. Over 500 million e-trees being cultivated every day in China using Ant Forest. Over 122 million trees planted over more than 112,000 ha of degraded land areas. This is a showcase of how innovation via internet technology combined with digital finance is contributing to solving environmental issues, also the potential to match an individual's daily footprint to their digital footprint and converting this to an ecological footprint.