In the end, however, I believe that the true test of the public will be for these companies to put out a product that is nearly indistinguishable in looks, taste, and texture as 'real' meat and comes with the added benefits previously discussed. One advantage in vitro meat does have in convincing the public of its safety or reducing fears of the "gross factor" is transparency. It will be possible for future in vitro meat facilities to be visited in the same fashion as microbreweries are today. This will allow people to see the process and the product that they're getting up close and personal, which is radically different from current practices. Additionally, in vitro meat provides a realistic approach to facing the fact that humans are omnivores and enjoy eating meat. I don't think the majority of the world could commit to a vegetarian or vegan lifestyle but they may be able to adjust to slightly different form of meat.