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\begin{document}
\begin{CJK}{UTF8}{gbsn}

\title{Foster Care Design Challenge Submission}



\author[1]{Robin Lee}%
\author[2]{Mae Jemison}%
\author[1]{Cassie Hu}%
\affil[1]{Affiliation not available}%
\affil[2]{Authorea}%


\vspace{-1em}



  
  \date{April 25, 2026}


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\textbf{}

Among the public, there are three potential population of foster care
enablers, categorized by their commitment levels. One group is people
who clearly want to be or have been foster parents. Another group is
people who are on the fence of becoming one. The third group is people
who do not want to be foster parents now, however, want to know more
about the system. They are potential social recruiters who have been
neglected by ACS and foster care agencies while would contribute greatly
advocating foster care parenthood among the community.

\par\nullBased on how the website and information are
distributed, ACS has only focused on the first group. By valuing the
latter two groups, we can improve both the volume and the quality in the
recruitment pool of foster parents. We documented our experiences as the
third group when using ACS website and getting information to explain
how we observe ACS is neglecting the latter two groups.

\par\null\par\null

\begin{itemize}
\tightlist
\item
  Search info on ACS website
\end{itemize}

When we entered ACS's website, it didn't address much on why someone
should be a foster care parent, however it has clear steps on how to
become one.

When there's little information on the benefit of becoming a foster care
parent, ACS assumes that all website visitors have strong motivation and
ACS does not need to encourage them more. This shows that ACS foster
care website's intended audience is only for the first group.

When the second group (people on the fence) sees little info on why, the
probability of advancing to the final step of the recruitment process
goes down. And as the third group, we did not become more interested in
the system and would less likely to recommend foster parenting to
friends and communities.

\par\null

\begin{itemize}
\tightlist
\item
  Request for more information
\end{itemize}

\textbf{}

\textbf{\textbf{}}On ACS site, besides the FAQ, there's a link to
request more information. This is a great feature for people wanting to
learn more about foster care. Yet, when we clicked the link, we were
redirected to Prospective Parent Recruitment Form.~\textbf{}

\textbf{}

As social recruiters, we were overwhelmed by being titled as prospective
parents and did not want to move forward to the next step, continuing
asking for more information.\selectlanguage{english}
\begin{figure}[h!]
\begin{center}
\includegraphics[width=0.70\columnwidth]{figures/Screen-Shot-2017-04-08-at-9.04.48-PM/Screen-Shot-2017-04-08-at-9.04.48-PM}
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{\label{574440}}%
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\begin{itemize}
\tightlist
\item
  \textbf{Filling out Prospective Parent Recruitment Form}
\end{itemize}

After been forwarded to the form, visitors will be asked to fill out
five pages of questions which require 15-20 minutes.

This step requires too much efforts for someone who cares enough about
the issue but may not be as committed to becoming a foster parent
immediately. In addition, if the second and third population were not
well-informed about foster parenting, they would not understand the
intention behind questions and feel that their personal information has
been invaded.

\begin{itemize}
\tightlist
\item
  \textbf{}

  \textbf{}

  Receive the first followup email
\end{itemize}\selectlanguage{english}
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{\label{156456}}%
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As a potential social recruiter, we decided to fill out all 5 pages of
the recruitment form so that we can receive more information and learn
about foster care parent. Yet, after one day, we received a forwarded
email with attachment of 3 brochures from an ACS recruitment staff. The
subject line looked like a spam. And the pdf was in the tri-fold format,
not suitable for reading online. Most of the info there was the same as
what was available online. We felt quite disappointed because we got
thru the hurdle of the lengthy recruitment form and didn't get
supported. We felt more disappointed about the system.

\par\null

\begin{itemize}
\tightlist
\item
  \textbf{}

  Receive the call about info session
\end{itemize}

After nearly a month, we received a phone call from the agency serving
Manhattan. She confirmed with our interest in attending info session.
She asked a few questions. 1) Do you have stable income? 2) Are you over
21 years old? 3) Do you have an apartment or house? These questions have
been asked during the previous form. It made us question whether prior
detailed info that had been filled out was passed from ACS to agencies
completely. Also, we asked for an e-mail as a confirmation of the info
session dates. However, we have not heard anything from her after the
call.~

For the potential social recruiters, the one month lag, redundant
questions and no follow-up would be interpreted as ``low working
efficiency''.

\subsection*{\texorpdfstring{Solutions\textbf{}}{Solutions}}

Outreach strategy that addresses 3 groups, highly-interested prospective
foster parents, somewhat interested prospective foster parents and
social recruiters

\begin{itemize}
\tightlist
\item
  The website should include the benefit of becoming foster parents,
  motivating somewhat interested prospective to move along, providing
  people who only look for more information with thorough and intriguing
  information which can turn them into potential social recruiters.Once
  these people recruit their friends, they are more persuasive than
  recruiters from agencies and the recruitments would be more
  successful.
\item
  It can be achieved by creating a benefit section, providing external
  links or utilizing cross-site targeting tool (ex: facebook pixel,
  google doubleclick ID), retargeting people visiting related websites.
\end{itemize}

Recurring newsletters as a complementary tool to follow-up phone calls

\begin{itemize}
\tightlist
\item
  Instead of phone calls, using newsletters to inform prospective
  parents about info session dates can increase agency's working
  efficiency, potentially shorten the lag between the initial and second
  contact and more efficiently engage the targeted population. ~For
  those do not have e-mail address, phone calls are still needed.
\end{itemize}

\textbf{}

\begin{itemize}
\tightlist
\item
  A cross-agency social media execution program
\end{itemize}

{\label{774725}}

\textbf{}

\begin{itemize}
\tightlist
\item
  Foster care parent would require the highest commitment among all the
  different ways to contribute as a passionate citizen. By forging
  collaboration, it is possible for ACS and foster care agencies to
  reach/re-target more optimal audiences that agencies which provide
  other services, such as youth development programs and family support
  groups, already reaches, either with mail list or pooling facebook
  pixels.
\end{itemize}

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