I started a Twitter account in 2010, during my first year of graduate school, because I was told I needed to. Not by my graduate program, but by the Society for Neuroscience (SfN). I had just been accepted to be an official “neuro-blogger” for the SfN conference – an annual gathering that draws over 30,000 attendees. The requirements for outreach were minimal: at least one blog post per day during the conference, preferably within our assigned “theme”. Additional postings were encouraged and Twitter accounts were mandatory.