Introduction (why film and recording industries?)(among the "core"/ historic cultural industries - the most "mass"/ popular and the most suffering from the technological breakthrough?)1. The concept of the Porter’s value chain - general background.In the Creative Economy Report published by UNCTAD in 2010, the author refer to  (value added implies both value creation and value capture <a href=<a href=1.1. The value chain in the film industry - short characteristics of the respective steps.1.2. The value chain in the recording industry - short characteristics of the respective steps(As it was already mentioned in this chapter, the basic Porter's value chain model comprises four main steps, namely: inbound logistics, operations, outbound logistics as well as marketing and sales. It may be used as a tool to disaggregate a business into major activities <a href=<a href=, which facilitates the analysis of respective activities to identify elements of competitive advantage.) In the phonographic industry, the four following activities correspond to the basic Porter's value chain model: artistic creation, industrial production, distribution and promotion. Curien and Moreau distinguish a series of "sub-activities" within each of them <a href=<a href=, which are presented on the figure below.Figure 1. The value chain in the phonographic industry